How we compare
The kinds of help a practice can hire, side by side.
Each of these solves a real problem. The difference is how much of the practice they look at, and who is left doing the work.
Coaching program or mastermind
- What you get
- Training, a peer community and accountability.
- Who does the work
- You and your staff.
- What it covers
- Whatever you make time to implement.
Marketing agency
- What you get
- A website, SEO, ads and reputation management.
- Who does the work
- The agency, for marketing only.
- What it covers
- New patient demand. What happens once they call is up to you.
Practice consultant
- What you get
- An assessment and a set of recommendations.
- Who does the work
- Usually you, after the report is delivered.
- What it covers
- Mostly operations and finance.
Patient communication software
- What you get
- Tools for texting, reminders and reviews.
- Who does the work
- Your staff, who have to run the tool.
- What it covers
- The features in the product.
Management services organization
- What you get
- Back-office management, often with an ownership or long-term management stake.
- Who does the work
- The MSO.
- What it covers
- Broad, in exchange for control.
Mint
- What you get
- A discovery evaluation, a playbook and execution.
- Who does the work
- Mint, alongside your team.
- What it covers
- Operations, revenue opportunities and marketing together. Your practice stays yours.
| Option | What you get | Who does the work | What it covers |
|---|---|---|---|
| Coaching program or mastermind | Training, a peer community and accountability. | You and your staff. | Whatever you make time to implement. |
| Marketing agency | A website, SEO, ads and reputation management. | The agency, for marketing only. | New patient demand. What happens once they call is up to you. |
| Practice consultant | An assessment and a set of recommendations. | Usually you, after the report is delivered. | Mostly operations and finance. |
| Patient communication software | Tools for texting, reminders and reviews. | Your staff, who have to run the tool. | The features in the product. |
| Management services organization | Back-office management, often with an ownership or long-term management stake. | The MSO. | Broad, in exchange for control. |
| Mint | A discovery evaluation, a playbook and execution. | Mint, alongside your team. | Operations, revenue opportunities and marketing together. Your practice stays yours. |
When something else is the better fit
If you only need a new website, hire an agency. If you want to learn to run the changes yourself, a coaching program will teach you. If one tool is missing, buy the tool.
When Mint is the better fit
Mint fits when the problems are connected: marketing is bringing calls that go to voicemail, visits are full but copays go uncollected, or you know what to fix and nobody has the time to do it.
See what your practice could grow into.
Start with a conversation. If it is a fit, discovery comes next.